Personalized loyalty programs and GDPR privacy

How does our software deal with the GDPR? How is the privacy of the data that is granted protected?
For all the arguments that we have just done, in the previous chapters, also our software, our CRM and the mobile APP, are placed in an absolutely correct and respectful way of the provisions of the law and, what of extreme importance, can instead provide support. to those who need, for example, to update their Privacy Policy, allowing each person to subscribe to the update with respect to what was done previously.

First, let's ask ourselves: who is it that issues the fidelity cards? Who is using loyalty programs? Shops, supermarket chains and, more generally, those who want to retain loyalty in their business and therefore make their customers loyal.

In order to do this, you must have your customers sign an informed consent, explaining all the cases in which the software, or in any case the fidelity card, or in any case the storage of user data, will have an impact.

We therefore say that, in order to issue fidelity cards and operate with loyalty programs, it is necessary to comply with the obligations in the field of protection of the GDPR, linked to privacy and management and processing of personal data, therefore, those who already have them in circulation will have already had to adapt its procedures, according to the new regulatory standards.

However, we have implemented 3 different tools, which are as many operational solutions:

1) Chains of shops that already have loyalty tools in place, linked to loyalty cards that have a regulation on the protection of personal data and already have the consents signed by their customers, updated and well corrected: they can at this point make use , quietly, our software and mobile app, simply by integrating (directly from the APP) your policy with the digital signature, of the supplementary consent only, for the use of the same (APP);

2) For those who have a traditional loyalty card or fidelity card, who want, because they have to update their privacy document: they can use our software, therefore, they can have their customers download the APP, submit them a double document, both for the use of the APP and for updating the informed consent that they had previously signed. ONLY THIS SERVICE CAN BE VALUED MANY THOUSANDS OF EURO BUT WHICH WE OFFER FREE WITHIN OUR PACKAGE;

3) Then there is the last case, which provides for those customers who do not already have a loyalty card available: they can, in this case, make a new request via the APP, obviously after having signed the consent for the use of the same. , to be able to receive it at the point of sale (which they will have chosen from the list), or directly at home.

In the meantime, between the request and the arrival of the fidelity card, he receives a temporary code that he can still use temporarily.

What is the difference in this case? That, beyond all the features it is equipped with, i.e. personalized promotions, electronic flyers, etc., from that moment on, every customer of our customers, will be able to have his electronic fidelity card, then stored in the 'APP, which can be used like other APPs such as STOCARD but, with the substantial difference, that our APP stores only the loyalty card of the brand or chain of stores that has our software.

This feature alone does a small service to loyalty, discouraging the use of generic loyalty aggregators, making its customers a little more loyal, putting them in a position to use their own APP.

The question may arise spontaneously: “so the ordinary fidelity card is no longer needed? Does it replace it? "

First of all we, discouraging waste, do not say to replace the old physical cards, but to keep the old method of issuing fidelity cards, integrating it with the new electronic tool, with the aim of "engaging" the our client, but keeping him calm about the possibility of dual use, both of the new but also of the old instrument.

Therefore, making everything usable through an APP, from flyers to personalized proposals up to the recognition of the fidelity card, becomes a method that allows gradual changes, leaving the customer the possibility to perform this or that action, not forcing him to abandon the flyer card or the dear old fidelity card overnight, but gradually accustoming him to the use of the new tool.

These are just 2 of the many features we have available, which instead carry out rather unique interactions towards our customer, not by "replacing the old", but by supporting and instead offering new possibilities of interactions, which can increasingly connect we our customer.


All chapters of: Loyalty 2.0

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