LOYALTY 2.0 - THE BOOK ... ON VIDEO ... CHAPTERS ...

Customer loyalty programs, fidelity cards, promotional programs, personalized discounts, eCommerce

On this page you can find the contents index

Retention 2.0 - the chapters

CHAPTER 01

Discounts customization: why such a complex software

CHAPTER 02

Price comparators and the bearish auction that ruins margins

CHAPTER 03

Indicators for understanding loyalty programs

CHAPTER 04

Customer loyalty: the loyalty management market

CHAPTER 05

Customer loyalty programs: investments

CHAPTER 06

The future scenarios of customer loyalty programs

CHAPTER 07

Customer loyalty: how to measure ROI and more

CHAPTER 08

Customer loyalty: the most appropriate investments

CHAPTER 09

Italy and the world in customer loyalty programs

CHAPTER 10

Which digital innovation programs to put on track for the future

CHAPTER 11

Customer loyalty always rhymes with interaction with your customers

CHAPTER 12

Loyalty cards: better digital loyalty card or traditional plastic loyalty card?

CHAPTER 13

Digital innovation: this is why we understand that innovation alone is not enough

CHAPTER 14

Current customer loyalty programs and what's wrong with them

CHAPTER 15

Fidelity card and consequent paid customer loyalty programs

CHAPTER 16

How to build a perfect customer loyalty program

CHAPTER 17

The KPIs (or metrics) of customer loyalty programs and their monitoring

CHAPTER 18

Printing promotional flyers and customer loyalty: true loyalty?

CHAPTER 19

Digital innovation or tradition: what do we prefer to use between the car or the gig?

CHAPTER 20

How to defend your customers and your business from global competition now and in the future

CHAPTER 21

L'eCommerce is not the solution: the real solution is our "customers"

CHAPTER 22

FedEx and the (seemed impossible) termination of the consolidated relationship with Amazon

CHAPTER 23

What all customers are looking for is always in front of our eyes ... but not everyone understands it

CHAPTER 24

Customizing individual customer discounts is the new loyalty program

CHAPTER 25

GDPR Privacy Policy: the understandable fear in the transfer of personal data to third parties

CHAPTER 26

Scientific studies that provide valuable confirmations for all our career and work

CHAPTER 27

Loyalty programs: reactions to programs currently in place in commerce

CHAPTER 28

Customer loyalty strategies and effectiveness KPIs to be considered as strategic

CHAPTER 29

Because you need to set yourself goals and keep them under constant control over time

CHAPTER 30

Promotional programs yes, but never do not comply with the best known "4 P" rule of marketing

CHAPTER 31

Personalized discounts for each customer if we really want to evolve into the future

CHAPTER 32

Personalized loyalty programs and compliance with the GDPR privacy

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