How to make an e-commerce site avoiding the 9 most common mistakes

There are many people who are looking on the net "how to make an e-commerce site" or simply "how to build a eCommerce"But they do not take into account another question that should be earlier:
“Who do I want to go to sell my products with eCommerce”?

There are many people looking on the net "how to make an e-commerce site" or simply "how to build an eCommerce" but do not take into account another question that should be previous:

“Who do I want to go to sell my products with eCommerce”?

Many small and large entrepreneurs have noticed this problem only "thanks" to the pandemic that has literally stopped hundreds of thousands of businesses, surprising them and putting them in a position to no longer be able to operate.

Only those who had good or bad an already active ecommerce were saved and were able to continue selling online.

Now, before asking ourselves "how to make an e-commerce site", we must have clear in mind who is the target of customers we want to capture and this also depends a lot on the type of business.

If we had a grocery or home shop located in Rome we would have to worry about selling in our neighborhood and being able to reach all our customers even via the web while if we had a clothing store that sells particular items then we could talk about pure eCommerce that allow me to sell also in Milan.

If, on the other hand, my grocery store sells special preparations and I am organized for shipments, then talking about real eCommerce could make sense.

I said it could as it always depends on the target turnover that is expected and also on 2 other factors:

  1. If I plan to sell from Rome to Milan, I must also be organized for shipments and payments
  2. If I think of selling from Rome to Milan I have to think about advertising (network advertising)

Now the simple question "how to make an e-commerce site" takes an already different form, but we still introduce some other in-depth notions that will help us understand which choice to make.

The very first question must therefore be:

Do I have to sell in my catchment area or do I sell in general without worrying about distances and the territory?

For most commercial activities, the catchment area to be considered is the more or less neighboring one depending on the commercial activity, the services it offers, etc. (but we will talk about this separately).

Even a large supermarket has its own catchment area which, obviously, will be much larger than a small shop, but still limited ...

I don't buy detergents in Milan to have them in Rome… even if the big operators like Amazon today they have actually changed this important concept, but we with our commercial activity will never be on this level.

For these reasons, how to make an e-commerce site must be preceded by a study that allows us to understand our precise need.

As we have already said, the bulk of small to medium operators or supermarkets must reach a specific catchment area and, not having to sell their products 50 km away, they will need, more than a real eCommerce, a "Online sales system" which can easily be another thing.

We have seen during this pandemic, commercial activities that, before wondering "how to make an e-commerce site", organized themselves with sales through Whatsapp, Facebook, etc.

To date, the pandemic has not ended at all and there is still a strong need to switch from offline to online but we must distinguish.

Yet still today we read a post on EKM, an English company that "assembles" eCommerce and has more than 80,000 customers to its credit, which trivializes in an extreme way how to build your own eCommerce, summing up everything in 9 simple steps, like drinking a glass of water in summer below 40 degrees , in his post:

  1. Find a business name
  2. Check the availability of your domain
  3. Choosing how to sell online
  4. Select a theme
  5. Upload your products
  6. Include important pages
  7. Configure Google Analytics and Google My Business
  8. Configure the Facebook pixel
  9. Configure payment gateways

This is their answer to the question "how to make an e-commerce site" and probably this, enriched and seasoned with explanations, perhaps with a few more points too, is the same old story that can be heard from any web agency that also deals with paid traffic.

Yes, because after our eCommerce has come to life, if we do not invest to bring visitors to the site, we have made a losing investment.

We consider that to develop a decent eCommerce we have to invest from 2 to 10 thousand euros for the infrastructure that, when created, requires advertising.

We must therefore know that online advertising is a real black hole… the more users you want, the more money you have to invest in the machine.

500, 1000, 2000 euros and more per month ...

Not to consider the money to invest for the agency that will take care of all this.

The question is still "how to make an e-commerce site" or has it turned into "how to build an online sales system" to support offline?

In my opinion and in our opinion this second must be the question to ask ourselves, after having obviously identified the target audience.

And here is the market need that led us to develop our mobile APP dedicated to creating an "online sales system" which, combined with the ecosystem of customer loyalty, in our opinion, represents the most focused choice.

Having a "system" available that allows me to sell online to my catchment area, avoiding all those useless activities that would make me waste time and divert attention from my main objective: to sell in my catchment area and not do it through Whatsapp.

And then, if we take the first checklist made by the fateful 9 points, we could already lighten it by 6 as they are useless and let's go and see them:

How to do a site and Commerce from scratch

Point 1 “Find a trade name” is no longer needed… we have our APP and that's enough.

Point 2 "check the availability of the domain" is no longer needed ... we have our APP and we do not need domains to buy and maintain.

Point 3 "choose how to sell online" or rather whether to use your site or the Amazon marketplaces to understand each other ... you don't need it anymore ... we have our APP

Point 4 "select a theme" that is a graphics system that is captivating is no longer needed as we have our APP

Point 7 "configure Google Analytics and Google My Business" is no longer needed as we do not sell through a site but we have our APP

Point 8 "Configure the Facebook pixel" is no longer needed as we have our APP

As you can see, with our system, you can finally focus on the main activities:

  • Upload products and photos
  • Important pages (privacy and conditions of sale)
  • Payment configuration

Have we answered your question on "how to make an e-commerce site"?

Discover our dedicated mobile APP developed to let us sell within our catchment area without spending a single euro on advertising and with the simplicity of 4 clicks.

Do not build an eCommerce if you do not need it, but absolutely equip yourself with a modern online sales system that above all has been developed specifically for your customers' smartphone, the most used means of today and tomorrow.

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