Dr. Barbara Assaiante: my studies first, then professional ...

I have helped various companies and SMEs in many aspects, from organizational and reorganization, to training up to also dealing with marketing and effective communication, making use of all the experience gained over the years. Today, passing through neuromarketing, I decided together with other professionals to found a start-up. Big Data Innovation Group.

I am from 1973, I attended the Liceo Scientifico for a passion for literary and scientific subjects, especially chemistry and biology.

During the fifth year of high school my interest in the humanities was born, I deepen readings of sociology, psychology and neuro-sciences.

The aspects connected to human nature, to its individual and group dynamics, the interactions in the communication processes I discover to be my greatest passions and, from that moment, I understand that my path is the University path in Psychology !!

I choose the clinical and community path as it makes me deepen precisely the cognitive and behavioral aspects of the individual and of the individual in a group so much so that I choose to present a thesis in Criminology, a subject that I pursue with a Specialization Master.

I also undertake the Specialization in Psychotherapy, Gestalt and Transactional Analysis address which will facilitate me in clinical work, in training and intervention on the processes of Organization and Business Re-organization, as well as deepening the aspect of communication through the use of Neuro Programming Linguistics (NLP) subject that I carry on over the years with specific studies and experimenting with work experience.

Furthermore, the analysis of the neuro-psychological aspects, the study of mirror neurons, that of emotional intelligence and of the language connected to neuro-psychology push me to deepen also the dynamics in the "Company System".

I therefore choose to attend some Masters in the Business field that will transform my career path, no longer only in the clinical field, but also in Companies as an HR Expert in the field of Selection, Training, Business Management, Orientation and Outplacement.

I have been working in the HR field for over 15 years, at the same time I had the opportunity to collaborate with various companies as a management consultant, and I have frequently collaborated with magazines with the function of Copywriter, ……. I collaborated with some companies in the tertiary sector for the management of information content (Copywriting) on websites and for the promotion of products and services, through the construction of effective contents, taking care of the semantic and neurolinguistic aspect of the message.

I regularly participate in advanced courses in the fields of Effective Communication, NLP and Marketing & Web Marketing.

I have collaborated for years with the Municipality and the Province of Rome as well as in various companies, SMEs in the tertiary sector, as an HR Expert for the management of Business Management, climate analysis and planning corporate reorganization paths that have led to greater efficiency and effectiveness of work in the company, with consequent improvement of aims increase in turnover set by the Company.

In 2015 I met a group of professionals with whom we discovered, after discussing some topics, that we could undertake a common path in the field of behavioral analysis and big data, marketing and neuromarketing, NLP and individual behavior.

This path led to the study first and later to the design and implementation of an articulated and complex system of artificial intelligence linked to the world of marketing; we have created a software of "only" 35gb that we have published in the public register of the SIAE. Its destination was not the marketing "immediately" but the test of the whole system to get to the final version, now in the final development phase (2020) which will lead to a web platform that will manage the AI while the mobile part will take care of the terminal phase with customers / consumers.

Today, however, I am a 360-degree business consultant with a focus on HR and business organization, I continue to carry on my work as a psychologist and psychotherapist, however, following a certain number of patients and I am venturing into this new and captivating challenge with the company. that I helped found. Big Data Innovation Group Srl; read the company profile

Barbara Assaiante: my various profiles

These are some references that speak about me, not just social:

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